Ongoing Projects • Wander Beyond Boundaries

Ongoing Project

Nagaland Off-Road

An initiative of Nagaland Tourism, WBB has been appointed to curate the journey within the state and document off-road trails in Nagaland to develop a 4X4 Guide book, Physical Map, Micro Site, App, Establish brand identity, presence & build awareness of Nagaland Off-Road through articles in leading publications, blogs and social media Set up.

As experts, WBB has been recruited by the Nagaland Government to impart Professional Expertise, Establishment & Mentoring of Nagaland Off-Road Access to large network of professionals to make sure Brand Vision is realized. WBB is proud to be a part of the association and is actively engaged in Setting up Self Drive Nagaland Portal and is also putting together a fleet of off-road ready self-drive vehicles, Invite entrepreneurs to list vehicles, modify and gear to make them off-road ready and create booking engine online, establish local hubs to support logistics, operation and maintenance of vehicles.

Divided across three phases over a year, WBB in addition to the above has been deeply involved in research, field work, development of content that’s a resultant of the on ground activation and has also been successfully conducting the following:

Completed field work to map out offroad trails across the state
Finished data gathering for guidebook, app, website
Finalized brand logo – Nagaland offroad
Created content outline – for guidebook, app, website
Setting up of Social Media Identity of Nagaland Offroad across platforms such as Facebook, Instagram, Youtube and Twitter
Actively curated and is creating content on a daily basis for the platforms since the date of commencement of project
Mainstream media has been brought on board to propagate the activation through articles, blogs and video content.

As an extension of the project WBB is going to conduct 2 monsoon off road expeditions on uniquely curated routes to propagate Nagaland Off-Road using WBB fleet of vehicles. The first of which is the upcoming Nagaland Off-Road Expedition in association with Nagaland Off-Road and Nagaland Tourism.

In order to achieve this massive first of its kind effort, WBB has on board reputed writers Anurag Mallick & Priya Ganapathy (Red Scarab Media) who man the content and brand building front for Nagaland Off-Road.

WBB is extremely happy to realise Mr. Kitto Zhimomi’s (Commissioner & Secretary Tourism, Government of Nagaland ) vision for the state and aid his efforts to make Off-Road Tourism a reality for Nagaland. We truly believe the state is blessed with terrain to emerge as the off-road Capitol of the country,.